Do You Know When You Are In A Position To SELL Your Artwork?

When you went to art school, you likely did not learn anything about sales or marketing. And, if you did, it was likely taught by someone who either did not want to be teaching the course or was not in a successful sales position themselves. This creates a massive gap between an artist, and their business: their art! 

The good news is sales is something you can learn at any point in time. There are a lot of different levels to sales, but for this blog post, I’m going to focus on teaching you how to understand when you are in a sales position. 

Part of learning sales is preparing to make sales, and then knowing when you have entered a sales position. Preparing to make sales includes things like photographing your art, creating a website, and knowing your talking points to sell your art and yourself, all of which are outlined in my sales checklist. But how do you know when you’re talking to a potential client? When you’ve entered into a space where you can...

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How Tracking Your Sales Can Help You Predict The Future!

The world of sales, even with art, is much more than exchanging a product for money. It’s about a connection you create with a potential buyer and how that connection develops into a customer relationship. 

These relationships sometimes come very naturally with someone, but other times, that relationship needs to be built.  As the seller, building that relationship is your responsibility. Learning to build relationships for sales is not a natural interaction with someone, so you’ll need to practice. Don’t get discouraged if it takes a bit to get into a natural flow, simply turn the harder sales conversations into a learning moment. 

You can do this by tracking how each of these interactions goes. Yes, I mean tracking how your conversations go – whether it’s good or bad, make a note of it and learn from it. I recommend keeping a notebook at your workstation so you can jot things down easily when you're emailing, on the phone, or...

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