What is Your Sales Mindset?

I once had someone in the art community tell me that people spoke about my business negatively because I sell a lot of art and had a “commercial” gallery. 

My response to this was first confusion and then…laughter. Because I know I need to sell art to pay for my business expenses, my life, to have employees and to be able to pay them well, and, of course, the most important part to me: To enable artists to build their careers through having an income stream of money from their art sales to continue making art.

While I was able to laugh that comment off, I know that statement would impact a lot of younger artists and their ability to confidently sell their work, because part of being successful in sales, is having a positive mindset about sales. 

I conducted a survey that asked, “How much time do you dedicate to sales?” and the overwhelming majority of answers said, “zero time”.

Zero!

On the flip side, I saw a lot of answers...

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Do You Know When You Are In A Position To SELL Your Artwork?

When you went to art school, you likely did not learn anything about sales or marketing. And, if you did, it was likely taught by someone who either did not want to be teaching the course or was not in a successful sales position themselves. This creates a massive gap between an artist, and their business: their art! 

The good news is sales is something you can learn at any point in time. There are a lot of different levels to sales, but for this blog post, I’m going to focus on teaching you how to understand when you are in a sales position. 

Part of learning sales is preparing to make sales, and then knowing when you have entered a sales position. Preparing to make sales includes things like photographing your art, creating a website, and knowing your talking points to sell your art and yourself, all of which are outlined in my sales checklist. But how do you know when you’re talking to a potential client? When you’ve entered into a space where you can...

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