A big component of my coaching programs is helping you shift your mindset into one of a CEO. I firmly believe that acting and thinking like a CEO will take your art career to the next level.
However, thinking like a CEO does not mean you’re only thinking about the business, it also means you are taking the time to think about yourself. Companies like Google, Goldman Sachs, and Medtronic have introduced meditation and other mindfulness exercises to their employees, so why shouldn’t you introduce them to yourself?
Taking time to take a walk, relax, meditate and reflect on the day is incredibly important to unwind from the stress built up in your mind. Research suggests that meditating regularly can boost your resilience, help you mitigate stress, regulate emotions, and have a more positive outlook on things. A study executed by the Harvard Business Review suggests that just ten to 12 minutes of meditation is enough to boost creativity.
When you went to art school, you likely did not learn anything about sales or marketing. And, if you did, it was likely taught by someone who either did not want to be teaching the course or was not in a successful sales position themselves. This creates a massive gap between an artist, and their business: their art!
The good news is sales is something you can learn at any point in time. There are a lot of different levels to sales, but for this blog post, I’m going to focus on teaching you how to understand when you are in a sales position.
Part of learning sales is preparing to make sales, and then knowing when you have entered a sales position. Preparing to make sales includes things like photographing your art, creating a website, and knowing your talking points to sell your art and yourself, all of which are outlined in my sales checklist. But how do you know when you’re talking to a potential client? When you’ve entered into a space where you can...