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What is Your Sales Mindset?

May 26, 2021
Your Sales Mindset

I once had someone in the art community tell me that people spoke about my business negatively because I sell a lot of art and had a “commercial” gallery. 

My response to this was first confusion and then…laughter. Because I know I need to sell art to pay for my business expenses, my life, to have employees and to be able to pay them well, and, of course, the most important part to me: To enable artists to build their careers through having an income stream of money from their art sales to continue making art.

While I was able to laugh that comment off, I know that statement would impact a lot of younger artists and their ability to confidently sell their work, because part of being successful in sales, is having a positive mindset about sales. 

I conducted a survey that asked, “How much time do you dedicate to sales?” and the overwhelming majority of answers said, “zero time”.


On the flip side, I saw a lot of answers that indicated participants were unhappy with how much money they were making. This is a great example of a mindset issue when it comes to sales. 

Sales aren’t just going to magically happen for you. You have to make them happen; you have to want them to happen. You have to have a goal and focus to make them happen. This is where mindset comes in because if you feel like selling your art is below you, you’re never going to get the work done.

So, be real with yourself: Why do you feel uncomfortable about sales? What is your mindset with sales? 

Getting this honest with yourself is no simple task. And working through these mental barriers is not going to happen at the snap of your fingers. But if you want to live off your art and pay your bills by selling your art, you need to make that switch or you will continue to feel stuck. 

I want you to make a list. Make a list of your negative mindsets around sales. Get them all out of your head and down on paper so you can see them, and then work through them. Do you feel like a “sell-out”? Do you hate talking about yourself?

Whatever those negative thoughts are, you can work through them and conquer them to generate revenue with your work. 

You can learn more about sales and how to get into the right mindset in my Art MBA program! Sign up today to learn the ins and outs of launching your art career and living your dreams. 

One of my students, Nan, shared with me that one of the biggest things she has gotten out of my Art MBA program (besides selling several thousands of dollars in art that I coached her on in the program) was a massive shift in her Mindset that has changed her career forever!

She is not the only student who has had a profound mindset shift by going through my program!  Isn't it time you stepped into your greatness and became the successful artist you know you were born to be?

Learn more about my Art MBA program here!

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