The Top Four Things That Will Help You Get Prepared For Making More Sales!Jul 28, 2021
Getting ready to sell your art takes much more than just sending a picture of your art to a potential buyer or tossing it on social media and hoping for the best. Moving into “sales mode” means you have quality imagery of your art ready to go and an updated website and other documents prepared so you can send them out as soon as someone expresses interest in purchasing your art.
I’ve created an extensive “sales checklist” that covers multiple items you should have on hand, but in this post, I’m going to cover the first four things you should focus on when preparing for sales.
- Professional photography
If you have space in your budget for professional photography of your art, you should be investing in that for your art. Turning to a professional photographer will save you time on retouching photos yourself, and I guarantee they will impress more people. You also should keep your images organized by year, in PDF format. In addition to this, create subcategories to organize them by paintings, works on paper, sculpture, or whatever mediums you use.
The other important thing about hiring a professional photographer is that your photos are going to be used in a variety of formats. PDFs, print media, social media, all need different sizing and formatting, and if your photos are not professional reformatting images may affect the quality of the photos.
- Updated Artist Website
Believe it or not, your professional website acts as a business card. You should be prepared to tell people your website address and have confidence that they will be able to find the information they are looking for when they visit it. You want to make sure your website is easy to navigate and user-friendly to impress potential buyers.
I recommend updating your website regularly so it can reflect upcoming shows, new art pieces, and accurate information about your skillset and pieces available for sale.
- Public Studio Space
Your public studio space can be a place you rent, or a place in your home, as long as it is clean and organized. The space you choose should also be organized and ready for visitors before you contact them so that you’re not in a panic when they schedule a visit.
- Important Documents
The documents you should have updated consistently include your artist statement, resume, and any press articles you’ve put together. These all should be updated and prepared so you can easily send them to someone if they request the information.
To make your life easier, I recommend updating your resume weekly, or monthly, so it’s always ready. If you’re unsure how to format a professional artist's resume, research what other artists do and follow those patterns.
Getting organized to make sales can be overwhelming, but all you need to do is take it one step at a time. I’ve just given you four places to start. Simply take these steps to get organized and move forward.
Inside my Art MBA program, I address sales EXTENSIVELY, as well as so many other areas of your art business. Take a look at how my program can help you take your art career to the next level.