Sales is a skillset that can be learned and can be practiced. You can BUILD your skillsets and sales muscles and the fun part is that there are no mistakes. You can absolutely take what is working or NOT working to figure out what you need to do next and from this grow your sales.
As an artist, learning sales might feel wildly out of your element. That’s okay! That’s what I’m here for. I’ve been in your position, I learned what worked and what didn’t work in the sales world. Through those experiences, I have been able to create a complete sales checklist, which I share in my Art MBA program. To help you get started, I wanted to share the first three steps you need to take for launching your art sales.
1. Organize your products
First things first, you need to get the products you’re planning to sell organized. Select 20-30 recent (within the last 2 years) quality pieces of work that you’d like to sell. Try to prioritize the pieces you have multiple sizes of. This might be the moment you realize you need to incorporate new mediums such as works on paper or prints. Be sure to plan that accordingly!
(One artist in my Art MBA program realized that she was missing smaller price points and sizes in her studio offerings and this realization led her to create a body of small works that she ended up selling to interested clients that could no longer afford her 5-8K medium paintings!)
Next, you’ll need to capture the eyes of your audience by getting nice, clean photos of your products. Having a professional photographer snap these is always my number one recommendation, but if that is not in your budget right now, you can take them yourself – do what works best for you and your budget.
2. Build your website
Having a website, in general, is great. Having a website for sales, is critical.
Select a template that allows you to display your products with ease, in an organized and aesthetic manner. This way, users can easily see all your offerings and are intrigued by the imagery.
You’ll want to be sure to keep this website up to date. This includes inventory, new launches, potential gallery dates, etc. The easier you make it for users to find the information the more likely they are to support you and your work.
(I recently did a coaching website audit inside of my Art MBA program for 35 artists who requested it. During the live ‘audit’ everyone got to see and hear my thoughts on how each artist could improve their website the top thing missing from 80% of these websites was an attractive Homepage).
3. Find a public studio space
Finding a public studio space will allow you to have visitors to view your work in person. This is a great experience for them, as well as you because it allows you to network with your audience!
If you’re working out of your home, don’t worry because this is still possible. Simply create the most professional space you can where you would be happy to welcome guests to view your work.
I am currently teaching a Sales Mastermind Class and recently discovered that my top 3 students all have a studio space with a storefront! They are able to not only have studio visits and guests come in my appointment but also get a LOT of walk in traffic!
These three steps are just the start of my sales-checklist I provide to my students, in fact I cover SALES over two modules within my Art MBA program. You can learn more about my sales course, as well as my entire Art MBA program here.